Perspective, Tips, and Insight

Articles to help you improve your digital marketing

7 Steps to Starting a Business Online

BUSINESS | AUGUST 22, 2020

There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following:

  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with email.
  7. Increase your income through back-end sales and up-selling.

Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Telling stories and connecting with customers using LinkedIn articles

SOCIAL MEDIA | JULY 24, 2020

Over 675 million people use LinkedIn at least once a month to look for jobs, connect with business partners, friends, clients, and check-in on people’s professional lives.

It’s not uncommon to see other users posting about promotions and job anniversaries, asking for career advice, promoting the company they work for, endorsing their peer’s skills, and showing off their latest work, but fewer take advantage of the social network’s tool for more personal and corporate branding: article writing. In fact, only three million LinkedIn users share thought leadership content every week.

Read on to learn more about the value of writing articles for LinkedIn.

Case study: Website redesign for multi-location title company

CASE STUDY | JUNE 17, 2020

A website redesign project involves more than just giving your site a new look. It requires figuring out what your target audience needs then making a plan to figure out what content just needs refreshing and where you should start over.

Tired of their out-of-date website that was challenging to update and didn’t match their current brand, Meridian Title came to Mugicweb Digital Solutions for help with their website redesign project.

Meridian Title’s primary goals for their website redesign included:

  • Rewriting and expanding their content around the needs of their different target audiences
  • Updating their navigation to make popular tools and resources accessible within one click
  • Creating new modern designs and coding flexible templates to better match their brand and streamline future maintenance and growth

How to decrease website clutter

WEB DEVELOPMENT | JUNE 10, 2020

Did you know it takes less than a second for people to form an opinion of your website?

Users today, whether they’re on a desktop computer or a mobile device, are inundated with websites. Their choices are virtually limitless—if they land on a website that doesn’t immediately appeal to them, they’ll look for one that does.

Keep reading to learn how you can address the clutter to improve your navigation, content, and overall design of your website.

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