Brand Development

Creating marketing that tells your story

I need help standing out in a competitive market.

Your brand should evolve as your company evolves. You know it might be time for strategic repositioning when your business goals change, you’re debuting a new product or service, there’s increased competition, customer needs shift, or you have a new target audience. Collaborate with us to develop a strong branding foundation to stay consistent across all touchpoints.

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Does the essence of your brand reinforce your value proposition?

A good brand speaks for itself, helping shape perceptions of your company and its unique benefits so you can build more meaningful connections with customers. 

Every company faces unique challenges and has different target audiences. That’s why our approach to brand development and redesign revolve around defining your voice, creating marketing personas, and researching the competition so that we can build a foundation around your business goals and customers’ needs. From there we carefully choose colors, graphics, words, and more to represent all of those key components boldly.

Differentiation is a competitive advantage.

Your brand should clearly and credibly communicate what sets your company apart from competing services or products.

You have to earn customer trust. We dig for insights about the challenges each company’s buyers face to craft cohesive brand stories where customers are the heroes.

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Your brand is more than your logo.

From the email sent by a customer service rep to the look and feel of your website’s contact form, every single way your company represents itself aesthetically, verbally, and even experientially to your customers conveys a message. 

But, is that message consistent across channels? Does that message reinforce what your want your customers to think about your company? Does it help you cultivate trust and maintain customer loyalty? 

Amazon founder Jeff Bezos puts it best: “Your brand is what other people say about you when you’re not in the room.” To find success in your marketing outreach, make sure the sum of all your communications align with your customers’ experiences of your products and services.

What could stronger branding do for your business?